Content Marketing That Converts

Categories: Content Marketing
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About Course

Build a content marketing engine that attracts, engages, and converts your ideal audience into loyal customers. In this content marketing course, digital marketing expert MonicaFaye Hall walks you through a proven, SEO-driven content strategy: audience research and buyer personas, storytelling and brand voice, blogging and on-page SEO, email marketing, social media, video, content repurposing, and measuring content ROI. You’ll learn how to plan an editorial calendar, optimize content for search engines and AI answer engines (AEO/GEO), and turn every piece of content into a reliable, measurable growth channel. Perfect for entrepreneurs, marketers, and small business owners who want more traffic, leads, and sales without guesswork. (Course shell – lessons coming soon.)

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Course Content

Module 1: Content Strategy Foundations
Define your audience, goals, and content pillars so every piece you create supports your business.

  • Defining Your Audience & Content Pillars
  • Setting Goals & Measuring Content ROI
  • Module 1 Knowledge Check: Content Strategy Foundations

Module 2: Creating & Distributing Content
Produce great content and get it in front of your audience across the right channels.