Are You Using AI Generated Content Wisely?
AI (artificial intelligence) has revolutionized content creation, making it easier and faster for businesses, marketers, and writers to generate engaging, high-quality material. From AI-powered writing assistants to advanced content optimization tools, the possibilities seem to never end. However, with great power comes great responsibility! Using AI wisely is crucial to ensuring authenticity, relevant, and value filled content.
In this blog post, we’ll explore how to use AI effectively while maintaining creativity, originality, and strategic intent. Because it can be done.
AI, ‘Not a Replacement for the Human Touch’
AI can generate blog posts, social media captions, and even entire eBooks in seconds. But should you let it take over your content completely? My answer, No. While AI shortens the writing process, for the most part it lacks true human creativity, emotional depth, and the ability to build a human storytelling tone. Instead of depending on AI-generated content solely, use it as a starting point, a guide of sorts. Let AI assist with research, content outlines, and drafts, but make sure that your unique voice and expertise shine through in the final deliverables.
Pro Tip
Use AI to brainstorm. Generate ideas and structure content with artificial intelligence like ChatGPT. Afterwards, refine the AI results with personal insights, research, and brand messaging to make it more genuine and reliable.
Fact-Check AI-Generated Information
AI tools pull information from several sources across the internet, but keep in mind it may not always distinguish between trustworthy and inaccurate data sources. If you’re using AI-generated content, always check statistics, references, and any claims before publishing your work. Misinformation can damage your brand’s reputation and credibility to a point where you may not recover.
Story time – When AI was first introduced to me, I thought it was the most amazing gadget known to man. I started using it to write letters, emails, and even a text message to ensure I was sensitive to the end user. I started using it so much, I stopped worrying about the content because it seemed to be working. Until…I sent an email to large group and my email was scrutinized by one of the recipients. They too used ChatGPT and knew my email was AI generated. And they called me out (privately) but it still hurt. I learned to be intentional and authentic as well as use AI with care.
Pro Tip
Cross-check AI-generated data with reputable sources like government websites, industry reports, and expert publications to ensure accuracy. Be careful of other blog posts as well, if you aren’t sure about the source, skip it.
Optimize AI-Generated Content for SEO
AI can also help with SEO-friendly content, by suggesting keywords, meta descriptions, and search-optimized headlines. But be mindful, AI often overuses or overstuffs keywords or produces content that can sometimes lack an organic structure. To get the best results, filter and rewrite AI-generated content to ensure readability or comprehension, proper keyword placement, and alignment with search intent.
Organic structure of your content means you have natural flow. Keywords are used intentionally and not to fill for SEO purposes. Doing this is called overstuffing. Avoid using keywords repeatedly to ensure you have enough. Enough is when your copy makes sense and readability is achieved.
Maintain Brand Voice and Tone
Text generated with AI can sometimes sound robotic or generic. To preserve brand’s identity, customize the tone, style, and messaging. Whether your brand voice is authoritative, friendly, or playful, make sure AI-generated content reflects that tone consistently. To ensure you are doing this, follow a pre-mapped brand guide that includes your brand voice, tone, etc. Also, be intentional about your content delivery. Worry less about the timing of delivery and more about the quality of the deliverables.
Pro Tip
Train whichever AI tools to select with past content samples to maintain a consistent voice and always review the final draft to ensure it aligns with your brand’s personality. Select a tool and make it your go-to. Many AI tools allow the user to set up brand identity markers like brand voice, tone, logos, etc. We recommend choosing your favorite and sticking with it to consistency because AI can learn.
The Efficiency with Originality Balance
AI is amazing at generating instant content, but over-trusting in it can lead to generic and recurring writing. Why? Because as mentioned at the beginning of this post, AI pulls from various sources across the internet. That pull may deliver content that can be considered plagiarized or duplicated if copied, pasted, and used for your own content. To stand out, add original insights, personal experiences, or expert interviews. Readers appreciate unique perspectives that AI cannot deliver or produce.
If you can’t write content with confidence based on AI’s generated copy, you probably should consider another topic.
The Wrap Up
The powerful tool we find in AI can enrich and boost content creation when used wisely. By leveraging AI for research, outlines, and SEO while maintaining individual creativity, accuracy, and authenticity, you can create compelling and amazing content that resonates with your target audience. The key is balance. AI should simply assist you, not replace, the human touch that makes your content engaging and truly meaningful.
Keep in mind, if you aren’t a subject matter expert in the field you are writing, it may be difficult to rewrite what AI delivers.
For more on Content Marketing, check out our blog post Unlocking the Power of Content Marketing.
If you want to submit ideas for a blog post or have questions, email info@monicafayehall.com or submit your question here.
For more purchase the book, E-Commerce Management – A Simplified Guide to Manage an Online Store Successfully. And follow MonicaFaye on Instagram or Linktree for more tips and updates.
